Rooted in craftsmanship, creativity and care.
Viva La Dough is a French-inspired bakery and café that started on Avenue M and grew, quickly, into five shops.
We're a kosher dairy, Cholov Yisroel establishment under kosher supervision, and we welcome everyone, whether you keep kosher or simply appreciate beautifully made food.
Experience Paris with one bite.
Great baking takes time, intention, and attention to detail.
From scratch, every day
Classic French technique: laminated doughs, overnight proofs, hand-glazed finishes. Flaky croissants and brioche donuts come out of the same ovens as the challah.
Thoughtful twists
The first croissant pizza in New York and the first kosher versions of the viral fruit-shaped mousse cakes. Tradition on one side, a little mischief on the other.
Kosher, and open to all
Cholov Yisroel and Yoshon, with every shop under its own kosher supervision. A warm, inviting space where people can gather, enjoy, and feel taken care of.
What people say on the way out.
Viva La Dough is my happy place. The pastries are divine, and the vibe is pure magic.
Marissa L.
Finally, a bakery that nails flavor and caters to my dairy-free lifestyle. I feel seen!
Jared T.
Every visit feels like a celebration. The staff, the sweets, the smells. Perfection.
Anika R.
The sourdough is next-level. Crusty, chewy, and full of character. I'm hooked.
Leo G.
We're hiring bakers, baristas and front-of-house, in all five shops.
As a growing business we're learning every day and looking for people who love beautifully made food.